an ai coach that lives in your texts
it was never about willpower.
camina is a coach who texts you. snap your food or just type it — it's logged with calories and macros in seconds, and you get coached back like a friend who happens to know nutrition.
no app to download. no dashboard. no streak to break. just a number you text.
the truth nobody tells you
you didn't fail because you lacked discipline. you failed because you were doing it alone.
every tracking app hands you a database and walks away. camina stays — it remembers what you told it, notices your wins, and has your back on the bad days. that's what actually makes this stick.
from the founder
hi — i'm noah. nine months ago i was the person this page is for — another tracking app, another streak, another quiet delete. what finally worked wasn't willpower. it was my brother simon coaching me through it: someone in my corner who knew my goals, watched my weeks, and never made one bad day mean anything.
i'm down 65 pounds since then, and i feel alive again — i can't overstate what that's like. camina exists because everyone deserves what simon gave me, and almost nobody has a simon.
if i texted you and you're here checking whether this is real: it is, i am, and your first week is free so you can judge it yourself. joining now makes you a founding member — the $20/month founding rate, a direct line to me, and a product that gets better the same week you ask for something.
— noah, building camina
how it works
three texts and you're going.
no setup, no learning curve, no logging screens. if you can send a text, you can do this.
text it your food
type it or snap a photo — that's the whole job. no barcode scanning, no database searching, no weighing every ingredient.
it logs & coaches
calories and macros, estimated and logged against your personal targets in seconds — wrapped in actual encouragement, not a red number.
it remembers you
your goals, your week, the trip you were dreading — all remembered. you never explain yourself twice, and you never start over.
see it in action
watch a real week with camina.
there are no setup screens to show you, because there's no setup. this is the whole product — a conversation that already knows your goals, your food, and what you said on monday.
twenty seconds, no sound needed.
it actually knows you.
a tracker is a database you log into. camina is a coach who remembers — it brings back what you told it, without you repeating yourself, so showing up never feels like starting over. that memory is the difference between an app and someone who's in it with you.
why it's different
the 9pm burrito test.
long day, late dinner, you log it anyway. the same honest moment gets two very different answers — and that difference is why people quit trackers.
every other app
Daily budget exceeded. You are 340 calories over your limit.
Your 12-day streak has ended.
a number, a loss, and nobody there.
camina
no red numbers. no streaks to lose. no shame.
pricing
one price. no tiers. no games.
camina is $20/month — the founding rate while the founding cohort is open. your whole first week is free: add your card to start, and the first charge doesn't land until day seven. and any month you're not happy, just ask and i'll give you your money back.
the actual cancel flow, in full:
that's really it. no retention maze, no guilt.
founding rate
- your whole first week, free
- money-back guarantee, any month — just ask
- unlimited texts & photos, real coaching
- cancel anytime with one text — no hoops
questions, answered straight
the stuff you're wondering.
is camina a real person?
no — camina is an ai coach, and it says so. it's built and run by one real person (hi, it's noah), and when you need a human, you get me: help@heycamina.com.
how accurate are the estimates?
close enough to coach against, and honest about it — camina tells you when it's unsure instead of pretending. if it gets something wrong, just text the correction (“actually it was two tortillas”) and it fixes the log.
do i need to download anything?
no. camina lives in imessage — you text a number the way you'd text a friend. no app, no account setup, no password to forget.
i'm on android — will it work?
honestly: camina is built for iphone (imessage) today. it may work over sms, but i haven't verified that enough to take your money on it.
how is this different from myfitnesspal or cal ai?
those are databases with a camera. camina is a coach — it remembers your goals, your week, and what you told it on monday, and it shows up where you already are: your texts. nothing to open means nothing to abandon.
what does it cost?
$20/month — the founding rate. your first week is free, card up front, first charge on day seven. and any month you're not happy, just ask and i'll give you your money back.
what happens to my data?
your messages and photos are used to run your coaching — that's it. never sold, never shared, never used to advertise to you. want it gone? email help@heycamina.com and it's gone. details in the privacy policy.
how do i cancel?
text camina the word “cancel” and you get a secure link — two taps and you're out. no calls, no retention chat. and the money-back guarantee means any month you're not happy, you just ask.
you don't have to do this alone.
start texting camina today. the first week's free — no app, no commitment, just send one message.
text camina to start